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WHY CHOOSE MY
BRANDING SERVICES

To ensure that your brand is consistent across all of your content we will work with you to establish your unique voice that your customers will love. We understand the challenges of building company recognition locally, nationally, or worldwide and our crew offers comprehensive branding services and strategies to help bring you results.

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A few examples of where your brand will be presented include your website, email marketing, banners, flyers, billboards, social media, and marketing videos. Wherever your brand is introduced and being represented, it is important that brand consistency is established as this will build brand loyalty.

 

I. UNDERSTANDING YOUR BUSINESS MODEL AND VALUES
Every logo is unique. With uniqueness comes high expectations. In order for me
 to create your valuable and effective brand presence, I start by getting to know your business, its personality, and its core values. I then utilize this crucial information to inspire and drive the design direction that captures the essence of your company and conveys an authentic and impactful brand experience.


II. BRAND RECOGNITION
Recognition is a key factor when considering your branding needs. I understand that your company's logo, typography, and design aesthetic needs to be consistent and impactful. I strive to make sure that your customers will instantly recognize and connect to your brand wherever it is encountered.

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III. BRAND IDENTITY GUIDELINES

Brand identity guides are very valuable in helping organizations stay consistent and true to their brand and who they are. They provide a clear set of guidelines for how your company, organization, and/or product should be marketed. With a branding guide, you establish a clear direction on the use of your logo, color palette, typography, iconography, imagery, and any other crucial items relevant to your brand. All of these items play a vital role in keeping your brand recognizable, memorable, and consistent.

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IV. DIGITAL BRANDING SERVICES

Now more than ever it is imperative for companies to consider digital marketing channels when developing their brand. Everything needs to be developed for the screen and in a sharable format. Logos need to be easily recognizable yet strongly convey the business's offerings and values in a simple glance. And with social media a brand's voice and its consistency across platforms should be top of mind with any digital branding strategy. At Black Honey Design Lab, I was built on digital, and have developed in depth digital branding services that cover all the bases of maintaining a brand online. I know what it takes to develop a brand that is nimble and precise enough to thrive on digital platforms, yet solid enough to stand the test of time.

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V. BRAND DELIVERABLES

Once I have established the final direction of your brand, I will provide you with all of the assets and resources needed to express your company or product proudly. I will provide your logo in a wide variety of file formats including .AI, .SVG, .PNG, .JPG, .TIFF, and .PDF. It's important that you have access to your original assets in all of the appropriate formats so that no matter when you need it, you will have all resources readily available.

I'M CAPABLE OF CREATING A WIDE VARIETY OF BRANDING ASSETS:

  • Logo Design

  • Naming & Brand Positioning

  • Visual Identity & Design Systems

  • Voice & Tone

  • Brand Platforms & Messaging

  • Content Strategy

  • Brand Activations & Campaigns

  • Brand Identity

  • Brand Voice

  • Branding Style Guide

  • Brand Design

  • Brand Positioning

  • Voice & Tone

  • Marketing Material

I HAVE A WIDE RANGE OF KNOWLEDGE & EXPERIENCE

BRAND IDENTITY CREATION

I will guide you in the process of creating a new brand identity or revamping an existing one

 

  • ​Logo Design

  • Logo Creation

  • Color Palette

  • Typography

  • Iconography

MARKETING MATERIAL

Customized marketing material that consists of your brand identity and represents your company in the most exciting ways possible

 

  • Business Cards

  • Letterheads

  • Stickers

  • Posters

  • Ads

  • Print Material

  • Packaging

BRAND IDENTITY STATISTICS

CONSISTENT BRANDING
Consistent branding across all channels increases revenue by 23%. Our goal is to establish a consistent voice for your brand. - Forbes


BRAND AUTHENTICITY

86 % of consumers say that authenticity is a key factor when deciding what brands they like and support. We will ensure your brand is true to who you are. - Oberlo

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BRAND RECOGNITION

Color improves brand recognition by up to 80%. We will work with you to establish a memorable color palette. - Forbes

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CREATING TRUSTWORTHY BRANDS

81 % of consumers said that they need to be able to trust the brand in order to buy from them. - Edelman

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